Black Dog Ride’s mission is to raise awareness of depression and suicide prevention. The organisation works toward this goal through a variety of initiatives, including the Annual National 1-Day Ride, the Annual National Long Distance Ride, and Community Awareness Campaigns.
While fundraising plays a vital role in supporting these efforts, the primary focus remains on raising awareness. In 2019, Black Dog Ride launched the Community Grants Program to direct funds to community-based projects that create a meaningful, nationwide impact.